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Custom multi-channel analytics

Case for Automation

It can take a marketing team member 3 to 4 hours for to collect data on
customer acquisition channels, report which channels perform best, and
provide the most accurate CAC economics. After the data is collected, employees often build a manual internal report in which data is aggregated and
rule-based analysis is applied. This data collection takes more time than
actual marketing analysis, which adversely impacts the overall quality of
marketing campaigns.

Bot Activities

  • Collects data from marketing CRM, Analytics systems on customer
    acquisition channels
  • Inserts collected data into relevant fields in marketing report
  • Defines best-performing channels and tags them
  • Emails marketing report to stakeholders
  • Notifies responsible team member of report completion status