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Campaign data reporting

Case for Automation

Ad campaigns require a meticulous approach to data analytics and reporting. Marketing professionals spend hours weekly collecting data from various ad accounts to analyze the success of marketing campaigns and
update strategies accordingly. This data includes details on budgets, actual
expenditures, leads, conversion rate, etc.

Bot Activities

  • Opens browser, logs into ad management systems
  • Collects data on campaign results from relevant ad management system
    fields
  • Consolidates data in separate spreadsheet
  • Sorts campaign data by preset categories and parameters
  • Creates structured campaign report with details on budgets spent, leads
    attracted, value of leads, and any other required information
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